What Is White Label PPC and Why Does Your Agency Need It?
If you're a digital marketing agency looking to scale your services without growing your team or overhead, white label PPC might be exactly what you need. It allows you to offer expert-level Google Ads services to your clients under your brand, without hiring a dedicated in-house PPC team. In this blog post, we’ll break down what white label PPC is, how it works, and the biggest reasons your agency should consider it. What Is White Label PPC? White label PPC (Pay-Per-Click) is a service where an external PPC provider manages paid advertising campaigns on behalf of your agency. All the work is done under your agency’s brand, so your clients never know it’s outsourced. These services usually include: Campaign setup and strategy Keyword research and targeting Ad creation and A/B testing Budget management and bid adjustments Ongoing optimization Performance tracking and white-labeled reporting You sell the service. The white label team delivers the work. Your clients get expert-leve...