What Is a PPC Audit Service & Why Your Campaigns Need One?
Paid ads can drive fast traffic. But they can also burn your budget. Many businesses run campaigns for months without knowing what works and what fails. That is where a PPC Audit Service becomes important. A PPC Audit Service is a full review of your paid ad account. It checks your keywords, ads, bidding, targeting, and tracking. The goal is simple. Find waste. Fix errors. Improve results. This guide explains what a PPC audit includes and why your campaigns need one to grow. What Is a PPC Audit Service? A PPC Audit Service is a detailed analysis of your paid advertising campaigns. This often includes Google Ads, Microsoft Ads, and paid social campaigns. The audit reviews: Campaign structure Keyword targeting Search terms Ad copy Bidding strategy Quality Score Conversion tracking Landing page performance The goal is to improve return on investment. A good audit shows what to pause, what to scale, and what to fix. According to data from Google, businesses make an average of two do...